The purpose of this book is to deepen the study and understanding of the strategic process of the firm from a global and integrative perspective, so that a broad and clear vision of the different forms that this process can take can be achieved.
To this end, the following specific objectives have been set, which are addressed throughout the text:
– To establish a theoretical framework, in which the most relevant theoretical contributions are identified and synthesized, and the different typologies that this process can adopt are described.
– To present a new and generally applicable model, which incorporates and integrates the existing main theories and typologies and facilitates the tasks of definition and analysis of the strategic processes in companies.
– To analyze a series of case studies that help us understand the different types of strategy formation processes.
The strategic process of the firm

The strategic process of the firm
Carlos Javier Roch García
Editorial Letra Minúscula
ISBN: 978-8410059399